Work We're Proud Of

A GTA-area walk-in clinic offering family medicine, on-site lab, and pharmacy had been running Google Ads for six months. Their Performance Max campaign was quietly doing excellent work — generating phone calls at $12.20 per conversion, well inside the $15–40 Canadian healthcare benchmark. But most of the account had been left behind: campaigns that once generated results were sitting idle, ad destinations had broken links, and conversion tracking gaps meant walk-in patients weren't being counted. The account was under-performing relative to its true potential.

An established Canadian metals recycler — buying and processing specialty industrial metals like tungsten, tantalum, and molybdenum — had built Google Ads campaigns that were genuinely compelling. Their click-through rate of over 12% showed their ad copy resonated with industrial buyers. The problem: no lead data was flowing back into Google's bidding. Their WhatConverts and GA4 tracking systems were both in place but not correctly connected. Every dollar of their $2,000+ monthly budget was spent on smart bidding with no signal to be smart about. On top of that, the account had accumulated 70+ dormant campaigns over the years, making the active work nearly impossible to manage or optimise.

A well-established national fabric retailer with stores and e-commerce across Canada was running Google Ads with genuinely remarkable efficiency — an average cost per click of just $0.11, and 66,559 clicks generated over 90 days on a $7,344 spend. Their QC campaign alone was producing over 1,500 conversions at under $1.50 each. The problem was structural: purchase transactions were excluded from the conversion column that fed Smart Bidding. The algorithm was making decisions based on micro-conversions and form submissions — not actual revenue. A business with this scale of traffic deserved to have its bidding driven by what actually mattered.

A 17-year-old integrated clinic in Mississauga — offering family medicine, walk-in care, an on-site lab, and an on-site pharmacy under one roof — had no structured digital presence. Three experienced physicians. Long-term patients. A strong community reputation. But anyone searching for a family doctor or walk-in clinic nearby couldn't find them. Chain clinics with worse care but better Google profiles were capturing every new patient search.

A new clinic location in Etobicoke — serving English, Arabic, and Ukrainian-speaking communities — was opening with 4 physicians across family medicine, pediatrics, and psychiatry. They needed to compete with established clinics from day one, with no online presence, no reviews, and no search visibility. The goal was to fill the appointment book quickly, not gradually over a year.

A Canadian DTF transfer supplier had a genuinely competitive offering: no minimums, same-day shipping, pricing from $0.018/sq in — advantages a US competitor simply cannot match for Canadian print shops. But none of that mattered because they were invisible. US suppliers dominated every Canadian search for DTF transfers, gang sheets, and UV DTF stickers. Canadian buyers were landing on competitors who charged more and shipped slower — simply because they showed up first.